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In this ad campaign, we wanted to capture the idea that the style of Ray-Ban sunglasses a person wears is often a form of self expression essential to that person's identity. We chose to illustrate three different people, a fashionista, a musician, and an artist, with pen and ink to capture the idea that Ray-Bans, like drawing, are a form of self expression.
We won a Student Addy for this campaign in 2011.
Collaboration with Chelsea McNamara.