This work was part of a pitch for Days Inn. The goal was to develop a campaign that reinvigorates the Days Inn brand, giving the brand a fresh, younger, more contemporary look and feel that targets millennials.
Research shows that millennials value traveling over vacationing. A vacation is not just a break from work;
it is an opportunity to explore something new and enrich one's life. Because of the ubiquity and value of Days Inn, you don't need a reason to travel. Traveling is the reason.